For Adult Children and Their Parents | When I Croak
Could your family find everything in 48 hours?  Take the free 2-minute test
For adult children

Get your parents organized without the awkward conversation.

When I Croak as a gift is a way for adult children to help aging parents map where everything is — accounts, policies, documents, contacts — so the family isn't reconstructing a life by hand later. Buy it, send the link, and The Guide does the interview.

You know the folder exists somewhere. You don't know what's in it, and asking feels like asking when they're going to die. Send them a gift instead. The Guide asks the questions you can't.

Take the 48-Hour Test See pricing →
See how the gift works
How the gift works video placeholder
2 minutes · FreeTake the 48-Hour TestEight questions. See exactly what your family couldn't find. 3 minutesHear what your family will hearTry The Guide — the part no one else has. One eveningBuild your map$77 to build, from $3.99 a month. Cancel the monthly anytime.
A map, not a vault.We record where things are and who to call. We never store account numbers, passwords, or Social Security numbers.
Bank-grade security.AES-256 encryption, mandatory two-factor for every family member, SOC 2 infrastructure, cyber-liability insured.
Cancel the monthly anytime.Your map drops to The Map. It never disappears, and your rate never goes up while you stay.
The Cost of No Map

What happens to the kids
when there's no map.

Sixteen months of forensic accounting

That's what it took the founder to reconstruct his best friend's life. Policies nobody knew about, accounts in three states, one phone call at a time.

Siblings guessing at wishes

Burial or cremation? Which church? Who should speak? Without it written down, the family argues instead of grieving.

Money left on the table

Life insurance benefits go unclaimed when families don't know the policy exists. The map lists every policy and who issued it.

How Gifting Works

You buy it. They build it.
Everyone can breathe.

A gift map arrives as an invitation with your note. Your parent sits down with The Guide for an evening. You get a family login when they say so — not before.

A gentler ask

"I got you this because I want to be able to help" lands very differently from "where's the will?"

Their privacy, their control

Your parent decides who can open the map and when. You see nothing until they grant access.

Wishes, captured

The Guide asks about the service, the music, who to call first. Answers a family would never think to ask for.

Jason Caras
Frank's parents were in one state, his sister in another, his ex-wife in a third. Nobody had the whole picture. A map would have taken one evening. Jason Caras, founder — built When I Croak after spending months reconstructing his best friend Frank's financial life by hand. Author of My Rose-Colored Glasses.
Simple, Honest Pricing

Gift The Living Map

The one most families give. $77 builds it; $6.99 a month keeps it audited and current. Every plan includes The Guide.

The Map

For one person who wants the essentials done.

$77 to build

$3.99 /month

Rate locked for life

  • The Guide included at activation
  • Complete guided life map
  • Every asset and liability category
  • Key contacts directory
  • Printable survivor checklist
  • Edit anytime
Get The Map
Most families choose this

The Living Map

For couples and families who want it kept current.

$77 to build

$6.99 /month

Rate locked for life

  • Everything in The Map
  • Unlimited family logins
  • Annual life and beneficiary audit
  • Subscription killer and coverage-gap detector
  • Executor onboarding and First-48 Playbook
  • Digital legacy and crypto wallet locations
  • Pet care and incapacitation plans
Build my Living Map

The Legacy

For people who want to leave more than a list.

$77 to build

$9.99 /month

Rate locked for life

  • Everything in The Living Map
  • Time-capsule letters and videos for milestones
  • Public memorial page
  • Photo timeline and life book
  • Final wishes and funeral preferences
  • Heirloom inventory with photos
  • Business succession plan · 25 GB
Build my Legacy

One $77 setup on every plan. Your monthly rate is locked for life. Stop paying and your map drops to The Map — it never disappears.

Questions, Answered

Questions adult children ask.

How does gifting work?
Choose a plan, add your parent's email and a note, and pay. They receive an invitation and build their map at their own pace. You get a family login only when they grant it.
Can I help them fill it in?
Yes, if they add you as a family member. Many families do the interview together on a video call.
What if they never finish it?
The Guide sends gentle reminders, and the survivor checklist is useful even half-complete. If they stop the monthly, the map drops to The Map and nothing is lost.

Give them the gift
of being found.

Buy it in two minutes. They build it in one evening.

Take the free 48-Hour Test or see pricing → No card to take the test. Cancel the monthly anytime.
Could they find it in 48 hours? Take the test
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