When I Croak — Get Your Financial Life Organized Before It's Too Late
CROAK
A financial life map for the people you love

WHEN
YOU'RE
GONE.

Will your family know where everything is? Every account. Every policy. Every business. Every contact. Or will they spend weeks — months — trying to piece together the life you built for them? Bank-grade security. We never store account numbers.

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THIS WAS BUILT
FOR FRANK'S
FAMILY.

My best friend Frank Clark — a.k.a. Mr. Orange — was one of those rare souls who made everyone around him feel important. A successful entrepreneur. A devoted father. A genuinely good human being.

Then one day, suddenly, he was gone.

I loved him. So when his family needed help, I showed up. And what I found stopped me cold.

Frank had built a full life — businesses, investments, insurance policies, accounts at a dozen different institutions. None of it was organized. I spent weeks sifting through every piece of it. I covered an entire pool table — end to end — with stacks of paper, computers, cell phones, and files, just trying to make sense of his life.

In all that chaos, I found life insurance policies his kids never would have known existed. Because someone refused to stop looking, they got what their dad meant for them to have.

But here's what haunts me — if his family hadn't had me, they would have spent the time they should have been mourning their father in desperation instead of grief. Doing my job, when all they wanted was to say goodbye.

Nobody should ever have to do that for someone they love.

That's when I knew this needed to exist.

Don't make your family choose between mourning you and finding what you left for them.

— Jason Caras, Founder
THEN I NEEDED IT
MYSELF.

A month ago, my hemoglobin was a healthy 15. Then E. coli toxin attacked my body. By the time the ambulance got me to the hospital, I had lost more than half my blood. I needed transfusions just to stay alive.

At 3 a.m., they woke me with another low reading. The numbers kept dropping. For the first time in my life, I was certain I wasn't going home.

At 4 a.m., crying my eyes out, I tried to record videos for Duke and the kids. I tried to explain my computer logins. My filing system. My businesses. My five different email accounts. I tried to leave them a map.

And here's what I learned: 4 a.m. terrified is not when you do this work.

The videos came out broken. The plans were full of holes. Even after everything I learned at Frank's pool table — my own map had gaps I never saw until I was the one facing them.

I'm the one who runs our household. The bills. The taxes. The folder system that only I understand. If something had happened to me that night, Duke would have been locked out of the operational rhythm of our entire life.

That's when I knew it had to be more.

This product was forged twice. First at Frank's pool table, doing by hand what no family should have to do. Then from a hospital bed where I wasn't sure I'd see my own family again.

— Jason Caras, Founder

Frank's story showed me families need a map.

My hospital bed showed me what the map was still missing.

When I Croak is built from both.

Jason Caras — Founder · When I Croak

MOST FAMILIES ARE
COMPLETELY
IN THE DARK.

01

They don't know what you have

Bank accounts. Investment portfolios. Life insurance policies taken out years ago. Business interests. Retirement accounts. If it lives in your head — it dies with you.

02

They don't know who to call

Your CPA. Your estate attorney. Your financial advisor. Your insurance agent. In a crisis, your family will be calling strangers and starting from zero — unless you give them a map.

03

Money gets left on the table

Billions in life insurance benefits go unclaimed every year because families simply don't know the policies exist. Your family deserves what you built for them — all of it.

FOUR STEPS.
ONE HOUR.
FOREVER.

1

We Interview You

A guided conversation — just like talking to a trusted advisor. We walk through every area of your financial life at your pace.

2

We Build Your Map

We organize everything into a beautiful, clear, visual financial life map. Accounts. Policies. Properties. Contacts. All of it.

3

We Secure It

Your map lives behind a private, password-protected page. Only the people you designate can access it. No one else.

4

We Keep It Current

Life changes. We update your map when it does — so it's never out of date when your family needs it most.

BANK-GRADE
SECURITY. PERIOD.

When I Croak holds the most personal information your family will ever need. We protect it the way banks protect your money — with industry-leading encryption, mandatory multi-factor authentication, and a fundamental principle: we store the map, not the vault.

🔐

AES-256 Encryption

The same encryption standard used by banks, government agencies, and the U.S. military. All data encrypted at rest and in transit (TLS 1.3).

🔑

Mandatory MFA for Family

Every trusted contact must enable multi-factor authentication before accessing your information. Authenticator app or SMS — required, no exceptions.

🚫

We Never Store Credentials

No account numbers. No passwords. No social security numbers. We're the map — your password manager and safe deposit box are the vault.

📡

Real-Time Activity Alerts

Every login by you or your trusted contacts triggers a notification. You'll know within minutes if anyone accesses your account.

🛡️

SOC 2 Infrastructure

Built on Supabase, Stripe, and Vercel — all SOC 2 Type II certified. We use the same infrastructure trusted by Fortune 500 companies.

🔍

Cyber Liability Insured

Full cyber liability insurance coverage. In the unlikely event of an incident, your interests are protected with substantial coverage limits.

Built secure. Built honest. Built for the people you love.
THE MAP IS ONLY HALF THE PROMISE

MEET THE GUIDE.

Nobody should have to figure this out alone at 3 AM.

A MAP ISN'T ENOUGH
WHEN YOU CAN'T THINK STRAIGHT.

Grief brain is real. Executors describe the first weeks as drowning in tasks they've never done before, with no idea what order matters, terrified of an irreversible mistake.

Every other product in this space ends at "here's your organized information." The best they can do is hand your family a PDF and a checklist.

We built something more.

A GUIDE WHO ALREADY KNOWS
EVERYTHING ABOUT YOUR LIFE.

The Guide is an AI companion that switches on the moment your family activates the map. It knows everything you documented. It knows how many days it has been. And it walks your family through the first weeks conversationally — one step at a time.

It speaks first. Nobody has to figure out what to ask.

WHAT YOUR FAMILY WILL HEAR

"It's day two. Only three things matter today. Here's the first."

"You need to call MetLife about the life insurance. Here's exactly what to say, what they'll ask, and what to have in front of you."

"Do NOT pay that bill yet — creditors can wait. The funeral home cannot."

"That's enough for today. The rest holds until tomorrow. Go be with your family."

1

REAL CALL SCRIPTS

Uses the actual attorney, carriers, and contacts from your map. Not generic templates — your specific script for your specific accounts.

2

PRE-DRAFTED LETTERS

Bank notifications, employer letters, subscription cancellations — drafted from your real map data, ready to send.

3

EMOTIONAL PACING

Explicit permission to stop. Tells your family when they've done enough for today. Never pushes when they need to breathe.

INCLUDED ON EVERY PLAN.

Because your family shouldn't have to pay more to be walked through the worst day of their life. If they get the map, they get The Guide.

THREE WAYS
TO PROTECT THEM.

Start with the basics or go all-in on legacy. Every plan includes The Guide — the AI companion that walks your family through activation day.

The Map
$77
one-time · no recurring
  • The Guide included — AI companion at activation
  • Complete AI-guided financial life map
  • All asset & liability categories
  • Key contacts directory
  • Survivor checklist (printable PDF)
  • Map delivered as HTML + PDF
  • Account stays active forever
  • Single-user only · upgrade anytime
Get The Map
The Legacy
$777
setup + $377/year (required)
  • The Guide included — AI companion at activation
  • Everything in The Living Map
  • Time-capsule letters & videos for milestones
  • Public memorial page (yourname.whenicroak.com)
  • Photo timeline & life book
  • Detailed final wishes & funeral preferences
  • Heirloom inventory with photos
  • Business succession plan · 25 GB storage
Choose The Legacy

Refund window: 7 days (The Map) · 14 days (The Living Map) · 30 days (The Legacy)

YOUR CLIENTS
NEED THIS.
YOU KNOW IT.

Every estate attorney and financial advisor has sat across from a grieving family drowning in paperwork. You've seen what happens when there's no map.

Refer your clients to When I Croak and earn 30% of every setup fee plus 20% of annual renewals — for life. It's a meaningful service for your clients and a meaningful income stream for your practice.

Join the Affiliate Program →
30%
Commission on every setup fee you refer
20%
Lifetime commission on annual renewals
$1B+
In life insurance benefits go unclaimed annually
Peace of mind for the families you serve

Built in memory of Frank Clark — a.k.a. Mr. Orange
a beloved friend, father, and one of the best souls
we'll ever know. His story made this product possible.
May yours never need to be told the same way.

DON'T LEAVE THEM
IN THE DARK.

Give your family the one thing money can't buy after you're gone: clarity. Build your financial life map today.

Build My Life Map — Starting at $77
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