Will your family know where everything is? Every account. Every policy. Every business. Every contact. Or will they spend weeks piecing together the life you built for them?
🔒 Bank-grade security. We never store account numbers.A guided process that turns everything in your head into a clear, secure map your family can actually use.
A guided conversation — just like talking to a trusted advisor. We walk through every area of your financial life at your pace.
We organize everything into a clear, visual map of your whole life. Accounts. Policies. Properties. Digital access. Contacts. All of it.
Your map lives behind a private, password-protected page. Only the people you designate can access it. No one else.
Life changes. We update your map when it does — so it's never out of date when your family needs it most.
Billions of dollars and thousands of hours are lost every year to information that only ever lived in one person's head.
Bank accounts. Investment portfolios. Life insurance policies taken out years ago. Business interests. Retirement accounts. If it lives in your head — it dies with you.
Your CPA. Your estate attorney. Your financial advisor. Your insurance agent. In a crisis, your family will be calling strangers and starting from zero — unless you give them a map.
Billions in life insurance benefits go unclaimed every year because families simply don't know the policies exist. Your family deserves what you built for them — all of it.
Nobody should have to figure this out alone at 3 AM.
Grief brain is real. Executors describe the first weeks as drowning in tasks they've never done before, with no idea what order matters, terrified of an irreversible mistake.
Every other product in this space ends at "here's your organized information." The best they can do is hand your family a PDF and a checklist.
We built something more.
The Guide is an AI companion that switches on the moment your family activates the map. It knows everything you documented and walks your family through the first weeks conversationally — one step at a time.
It speaks first. Nobody has to figure out what to ask.
"It's day two. Only three things matter today. Here's the first."
"You need to call MetLife about the life insurance. Here's exactly what to say, what they'll ask, and what to have in front of you."
"Do NOT pay that bill yet — creditors can wait. The funeral home cannot."
"That's enough for today. The rest holds until tomorrow. Go be with your family."
Uses the actual attorney, carriers, and contacts from your map. Not generic templates — your specific script for your specific accounts.
Bank notifications, employer letters, subscription cancellations — drafted from your real map data, ready to send.
Explicit permission to stop. Tells your family when they've done enough for today. Never pushes when they need to breathe.
Because your family shouldn't have to pay more to be walked through the worst day of their life. If they get the map, they get The Guide.
When I Croak holds the most personal information your family will ever need. We protect it the way banks protect your money — with industry-leading encryption, mandatory multi-factor authentication, and a fundamental principle: we store the map, not the vault.
The same encryption standard used by banks, government agencies, and the U.S. military. All data encrypted at rest and in transit (TLS 1.3).
Every trusted contact must enable multi-factor authentication before accessing your information. Authenticator app or SMS — required, no exceptions.
No account numbers. No passwords. No social security numbers. We're the map — your password manager and safe deposit box are the vault.
Every login by you or your trusted contacts triggers a notification. You'll know within minutes if anyone accesses your account.
Built on Supabase, Stripe, and Vercel — all SOC 2 Type II certified. We use the same infrastructure trusted by Fortune 500 companies.
Full cyber liability insurance coverage. In the unlikely event of an incident, your interests are protected with substantial coverage limits.
Start with the basics or go all-in on legacy. Every plan includes The Guide — the AI companion that walks your family through activation day.
Refund window: 7 days (The Map) · 14 days (The Living Map) · 30 days (The Legacy)
Every estate attorney and financial advisor has sat across from a grieving family drowning in paperwork. You've seen what happens when there's no map.
Refer your clients to When I Croak and earn 30% of every setup fee plus 20% of annual renewals — for life. It's a meaningful service for your clients and a meaningful income stream for your practice.
Contact us →Everything people usually ask before building their map.
Give your family the one thing money can't buy after you're gone: clarity. Build your life map today.
Build My Life Map — Starting at $77