WhenICroak — The map your family wishes someone had left you
Built in memory of Mr. Orange

When something happens to you, will your family know where everything is?

WhenICroak builds your family the map you wish someone had left you. In about forty-five minutes, with an AI that does the work.

This product exists because a man named Frank Clark died, and his family came within a few decisions of losing what he had set aside for them.

I lost my best friend a while back. His name was Frank Clark. The people who loved him called him Mr. Orange. He was one of those rare souls who made everyone around him feel important. A successful entrepreneur. A devoted father. A loyal friend.

And then one day — suddenly — Frank was gone.

I loved him. So when his family needed help, I showed up. But what I found when I got there, I wasn't ready for.

Frank had built a full life. Businesses. Investments. Insurance policies. Real estate. Accounts at a dozen different institutions. And none of it was organized. I spent weeks sifting through every piece of his life. I covered an entire pool table — end to end — with stacks of paper, computers, cell phones, and boxes of files. I became a forensic accountant out of necessity, because his family had no idea where anything was.

And here's the part that haunts me. In the middle of all that paper, I found life insurance policies. Policies Frank had taken out specifically to protect his children. He had thought of them. He had provided for them. He just never got it organized in a way anyone could find.

Because I wouldn't stop digging, those policies paid out. His kids got what their dad meant for them to have. But I keep thinking about what would have happened if his family hadn't had someone like me. They would have spent the time they should have been mourning their father — in desperation. Drowning in paperwork. Scrambling.

Instead of grieving, they would have been doing my job. And nobody should have to do that for someone they love.

For the first time, she felt safe.
— After I showed my wife her map
What you get

A complete map of your financial life — built in conversation, not on a form.

01

An AI interviewer that does the work

You sit down. You talk. The system captures every account, every policy, every contact. About forty-five minutes. No forms to fill out alone. No blank fields staring back at you.

02

A map your family can actually use

Every family member you invite gets their own login. Unlimited, no per-seat fees, no one left out. Spouses. Adult children. Your designated executor. Everyone who needs to know, knows where to look.

03

A First-48 Playbook

A step-by-step guide for the first forty-eight hours. Who to call. What to bring. What to expect. So when the time comes, your family is not guessing what to do first.

How it works

Four steps. Most people are done in under an hour.

01

Sign up

Pick a tier. Stripe checkout, sixty seconds. You're inside the product immediately.

02

Sit with the interviewer

Phone or laptop. Pause and resume any time. The AI walks you through your whole financial life.

03

Invite your family

Unlimited free logins. Each family member gets the access scope you choose for them.

04

Live your life

The map is theirs now. You go build, travel, raise your kids. They have what they need.

Pricing

Three tiers. Choose where your family lives.

The Map

A complete financial life map. One time. Done.

$77
one-time · no recurring

  • AI-guided financial life map
  • Unlimited family-member logins
  • 1 farewell video, 3 letters
  • PDF export
  • Email support
  • 7-day full refund

The Legacy

Everything you build, everything you leave — including the memorial that outlives you.

$797
setup + $197/year

  • Everything in The Living Map
  • Time-capsule letters & videos
  • Life Book interview
  • Public memorial page
  • Heirloom inventory
  • Business succession plan
  • 30-day refund on setup

All annual renewals are pro-rated refundable within 30 days. Upgrade any time — you pay the difference, never the full price again.

Why you can trust this

We're the map, not the vault.

Putting your financial life in one place should not require putting your accounts at risk. We made a deliberate architectural decision that defines this product.

We never store account numbers

Not your bank account numbers. Not your routing numbers. Not your credit card numbers. Just the names of the institutions where they live.

We never store credentials

No passwords. No PINs. No security questions. No 2FA recovery codes. No crypto seed phrases. Ever.

Bank-grade encryption, MFA required

AES-256 at rest, TLS 1.3 in transit. Two-factor authentication is required for every family member before they see anything.

If WhenICroak were hacked tomorrow, the worst they'd find is a list of which banks you use. Information already plastered on your shredded mail.

FAQ

The questions almost everyone asks.

How is this different from a will or trust?+
A will instructs the executor on what to do with your assets. WhenICroak tells them where to find those assets in the first place. The two are complementary — your attorney's documents become executable because your family has the map.
What if I die before finishing the interview?+
Whatever you've captured is already preserved and accessible to your family the moment they're activated. The interview saves on every turn. Partial is better than nothing — and most people finish in one sitting anyway.
Can I really invite unlimited family members?+
Yes. No seat fees, no upcharges. Your spouse, your adult kids, your designated executor, your siblings — anyone who would need to know. Each one gets their own login with the access scope you choose.
What happens if I cancel?+
You keep the data. The Living Map and Legacy tiers downgrade to Map-level access on cancellation — you lose the living-document features but the data you captured stays with you. Refund windows are right above; we honor them.
How long does the interview take?+
Most people finish in thirty to forty-five minutes. You can pause and resume any time, on any device. The Life Book interview at the Legacy tier is longer because it's capturing your whole life story — that one's done in chapters over weeks.
Is my data private?+
Yes. Your map is visible only to you and the family members you invite — never to us, never to anyone else. We're a CCPA-compliant data custodian, and the structural choice to not store credentials means even a worst-case breach doesn't expose anything financially actionable.

Don't wait. Frank didn't get a warning. Neither will you.

Forty-five minutes. The AI does the work. The people you love most will know exactly where everything is, who to call, and what you built for them.

Start your map →
In memory of Frank Clark — Mr. Orange.
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